The assignment
A better onboarding experience for new clients at Studio Miles
During my graduation internship at Studio Miles, a digital agency based in The Hague, I worked on a solution to support potential clients during their orientation phase. Many clients struggle to define their digital project and have little idea of what’s possible within their budget. This leads to delays, miscommunication, and early drop-off.
The goal was to create a low-threshold tool that gives potential clients more clarity and confidence. At the same time, it should help Miles assess whether there is a good match.
The problem space
The briefing gap
Many potential clients struggle to define what they need. They often have an idea, such as "we need a website," but lack the expertise to translate this into a clear and concrete project description. They might know they want to include some way for users to sign up, for example, but don’t know whether that means they need a simple form, a user account system, or full login functionality.
This makes it difficult for digital agencies to understand what the project really needs and give clients even a ballpark figure of the costs.
At the same time, the orientation phase is exactly when clients want to understand what is possible within their budget. This creates a frustrating loop: agencies need clarity to give estimates, while clients need estimates in order to move forward.
The result is a stalled process, hesitation on both sides, and missed opportunities for a good match.
The concept
Making the first meeting count
The solution I designed is an interactive quiz that helps clients define their project and get a better sense of what is possible within their budget. As they answer questions, the tool creates a clear and structured project summary.
This summary gives the agency enough context to understand the request, ask sharper questions, and go beyond the basics in the very first conversation.
The result is a smoother intake process, better prepared clients, and more focused, personal responses from Miles.
